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Packages and prices

Three packages that build on each other, from knowing which jobs actually turn a profit to having someone look after both the marketing and the numbers. You start where it hurts most, and you can move up or down later.

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THE PACKAGES

Pick the one that matches where you are.

Control is the measurement and analysis service, Growth adds customer management and marketing on top, and Partner is Growth with more of everything. Everything is monthly and excluding VAT, and each package says what actually happens, what you get out of it and what I need from you, because the time it takes from your side is usually the real question.

Control

SEK 5,000 /month

Know which jobs turn a profit, and what the marketing brings in. For you who has plenty on but doesn't really know which jobs pay off, or where they came from. You get the margin on every project while it is still running, and what each channel costs per job won, so there is time to do something about it.

What's included

  • Connection and measurement

    I join up the bookkeeping (Fortnox or Visma), the time reporting, the ad accounts and your projects, tidy up project numbers and cost centres and set up a simple routine for reporting how far a job has come. You don't have to change any systems. More about measurement and analysis →

  • Marketing measured and tied to the deals

    I set up tracking on forms, calls and email, save the source on every enquiry and follow it through to quote and outcome. You see what you spend on marketing and what each channel costs per job won, whether or not you are running ads yourself. More about measurement and analysis →

  • Dashboard for margin and cash flow

    Every ongoing project on one page, with budget, work done so far, how far the job has come and the margin it is heading for. Plus a cash flow forecast for the months ahead.

  • Alerts when something runs away

    You get an email when a project has used more of its budget than it should, when a variation has been approved but not invoiced, or when a customer hasn't paid on time.

  • Monthly review

    30 to 45 minutes every month where we go through the numbers together. You also get a page with what went well, what needs attention and what I recommend next.

What you get out of it
You don't have to wait for the year-end accounts to find out how it went, you see which channels actually bring in jobs rather than clicks, and you find money that would otherwise have disappeared (forgotten variations are more common than you think).
What I need from you
Access to the systems, an hour or two during setup, and that the project managers report how far they have come once a week (it takes a couple of minutes).

Less of a fit if you work on running accounts without project budgets, since the margin per project falls away. The marketing analysis, and what each channel costs per job won, still works.

Get started with Control

You send a few lines, then I get back to you. Nothing is binding until we have talked. The agreement runs six months, after that month by month.

Partner

SEK 25,000 /month

Your own marketing and analytics function. For you who wants someone to look after both the marketing and the numbers, without having to hire.

What's included

  • Everything in Growth

    The numbers, the customer management and the marketing, exactly as above.

  • More marketing every month

    More channels and more content each month, simply because I put more hours into your account. More about data-driven marketing →

  • Strategy meeting every quarter

    A longer meeting where we look at the whole picture: which job types to go after, how you price them and what the plan is for the next quarter.

  • Priority support

    An answer the same working day, and quicker changes to reports and dashboards when something needs adjusting.

What you get out of it
One person who knows your company, your numbers and your customers, and who takes responsibility for things heading the right way.
What I need from you
The same as in Growth, plus an hour a quarter for the strategy meeting.

Less of a fit if you already have someone in-house doing the day-to-day marketing.

Get started with Partner

You send a few lines, then I get back to you. Nothing is binding until we have talked. The agreement runs six months, after that month by month.

HOW THE SETUP WORKS

Four weeks from access to your first review.

The same start whichever package you pick, because the numbers have to be right before anything is built on top of them.

  1. Week 1

    We go through how things look today, and I get access to the systems.

  2. Weeks 2–3

    I join everything up and tidy the data.

  3. Week 4

    You get your first dashboard, and we have our first review.

COMPARE

What's in each package.

The three packages compared, feature by feature
What's included Control Growth Partner
Margin per project while it runs Included Included Included
Cash flow forecast Included Included Included
Email alerts on budget, variations and payment Included Included Included
Monthly review Included Included Included
Enquiries and quotes in one place Not included Included Included
Automatic quote follow-up in your name Not included Included Included
Review request after a finished job Not included Included Included
Ads, website and content each month Not included Included More channels and content
What marketing costs per job won Included Included Included
Analysis from enquiry to margin Included Included Included
A/B testing and landing pages Not included Included Included
Strategy meeting every quarter Not included Not included Included
Priority support, same working day Not included Not included Included
Per month, excluding VAT SEK 5,000 SEK 10,000 SEK 25,000

Minimum term six months, then month by month. All prices are monthly and excluding VAT, and the ad budget is paid straight to Google and Meta.

FAQ

Questions about the packages.

What happens if we change bookkeeping system?

Then I connect the new one instead, and it is part of the package rather than something you pay extra for. It is worth telling me before the change rather than after, since the historical figures have to be matched up.

Do we have to change systems to get started?

No. I build around the way you already work, and connect the bookkeeping and time reporting you have. If something is missing entirely I set it up as part of the work.

Can we change package later?

Yes, up or down, from the following month. The packages build on each other, so moving from Control to Growth is a matter of adding to what is already running.

Is the ad budget included in the price?

No. You pay Google and Meta directly, so you can see exactly what goes to advertising and what goes to the work I do. What the budget should be we decide together, based on what the jobs are worth.

How much of our time does it take?

An hour or two during setup, a couple of minutes a week for the project managers to report progress, and 30 to 45 minutes for the monthly review. That is the point of it, really: the reporting should take less time than the guesswork it replaces.

READY TO TAKE THE NEXT STEP?

Do you know which of your marketing actually brings in jobs?

Book a free call and I'll go through where you have the most to gain in your marketing, customer management and follow-up. You get concrete things to take away, whatever you decide afterwards.

Book a free growth call