Measurement and analysis
Follow the whole way from first click to signed job, and see the margin on each project while it is still running.
SERVICES
Marketing and customer management for construction companies
I connect marketing, customer data and sales so you can see what works, and what doesn't. Three services that together make one system, sold as three packages where each one adds on top of the last.
HOW IT FITS TOGETHER
Three parts, one system.
Each part solves its own problem, but they do the most good joined up, which is why they are sold together. Control is measurement and analysis, Growth adds customer management and marketing on top, and Partner is the same with more of everything.
Customer management
Leads, quotes and follow-ups in one place, so nothing gets lost between a phone call and a note on the desk.
Data-driven marketing
Find out which campaigns, audiences and channels actually bring in jobs, not just clicks.
The services are sold as three packages that build on each other, from SEK 5,000/month. Minimum term six months, then month by month. See what each package includes, or we go through which one fits you on the growth call.
HOW I WORK
From gut feeling to facts.
A simple four-step process that gives you the structure first, because the results tend to follow once you can see what is going on.
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Mapping
I go through where you are today, what you want to reach and how customers actually find you: channels, sales process, numbers and tools, to find where the biggest potential is sitting.
What you get: a clear picture of where you stand and a prioritised list of what will make the biggest difference first.
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Systems and structure
I set up the tools for customer management and reporting. Enquiries land in one place, the sales process gets clear stages, and tracking is connected to the CRM so the numbers mean something. Read more about customer management and measurement and analysis.
What you get: a working system for leads, quotes and follow-up, and numbers you can trust.
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Optimisation
Then I use the numbers to prioritise. Budget moves to the channels and campaigns that win jobs, and what doesn't work gets adjusted or stopped (which is usually the harder half). Read more about data-driven marketing.
What you get: marketing that keeps improving based on won deals, not clicks.
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Growth
You get a path from marketing to signed job that you can follow. With the structure and the numbers in place you can grow with control: plan the workload, set targets and scale what works.
What you get: a basis for growing profitably and knowing where the next krona of marketing budget does the most good.
FAQ
Common questions about working with me.
Which companies do you work with?
Mainly construction companies with a turnover of roughly SEK 5–20 million a year that want to grow without losing control and make decisions based on facts.
Can we buy a single service?
No, I work in three packages instead, because the parts do the most good joined up. Control is the measurement and the numbers, Growth adds customer management and marketing on top, and Partner is Growth with more marketing each month, a quarterly strategy meeting and priority support. So you still start where the need is greatest, by picking a package rather than a service.
Where do we start?
With a free call. We look at where you are today and where you have the most to gain in marketing, customer management and follow-up. You get concrete things to take away either way.
READY TO TAKE THE NEXT STEP?
Do you know which of your marketing actually brings in jobs?
Book a free call and I'll go through where you have the most to gain in your marketing, customer management and follow-up. You get concrete things to take away, whatever you decide afterwards.